Alacrity Housing - Ethics First
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Case Code: CGOV002 Case Length: 12 Pages Period: 1990 - 2001 Pub Date: 2001 Teaching Note: Available |
Price: Rs.300 Organization: Alacrity Foundations Pvt. Ltd. Industry: Housing and Construction Countries: India Themes: Coporate Governance |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case examines Alacrity Housing's history and how it grew to become the first listed corporation in the Indian construction industry. The company started operations as a consultancy and later entered the housing construction industry. Alacrity behaved in a strictly ethical manner and valued ethical practices over profits. As the Indian construction industry was highly corrupted with bribery for licenses/permissions, cost and time overruns, black money transactions etc., Alacrity had gained reputation as the most ethical builder in a short time. However, in the early stages, the corporation faced many problems because of its strict adherence to the ethical principles and policies and often the projects were delayed.
In some cases, Alacrity's customers had helped the corporation to overcome the problems. It aimed at proving that ethics and economics are not mutually exclusive.
Issues
The case is structured to achieve the following teaching objectives:
- Decide whether ethics and economics are mutually exclusive or mutually supportive
Contents
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Unethical Practices in the Indian Housing Industry
Background Note
An Honest Organization
Has Alacrity's Honesty Paid Off?
Exhibits
Keywords
Alacrity Housing, history, grew, listed corporation, Indian construction industry, operations, consultancy, housing construction industry, ethical, ethical practices, profits, Indian construction industry, corrupted ,bribery, licenses/permissions, cost and time overruns, black money transactions, early stages, corporation faced, policies, ethics, economics, mutually exclusive
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